Jumia Nigeria Recruitment: Head of Performance Marketing

Jumia Nigeria is Recruiting for Head of Performance Marketing in Lagos.

Job Summary

This position will be responsible for developing and leading the strategic plan and vision for digital platform development: website content, e-commerce, personalization, testing, marketing, and digital technology. The role also entails working hand in hand with the commercial team on planning and ensuring country targets are adhered to. 

Responsibilities

Project & Process Management
 
Achieve country marketing performance given business targets.
This includes budget allocation and monitoring to maximize return of investment per customer. With the help of the marketing mix, anticipating the business direction, considering country specifics and best practices.

    Together with commercial team, define and plan monthly sales campaign

    Coordinate across marketing teams (online, CRM, shop, design, PR, offline), monitoring execution and reporting on campaign performance

    Keep team's workflow and deadlines aligned with overall campaign goals

    Own event calendar, anticipate marketing planning given business strategy

    Execute and monitor on marketing contribution campaigns to further develop and professionalize processes.

    Anticipate and evaluate issues as they arise by working in close collaboration with the country teams and deliver plans to counter in line with business targets.

    Guide channel managers to prepare long-term channel roadmap for technical developments and channel improvements.

Marketing Strategy

    Long term strategy planning: Communicate on the mission, translating business targets into a marketing plan and breaking it down into marketing KPIs to improve marketing efficiency;

    Best practices: Ensure marketing plans and strategies are benchmarked against other countries and companies; Process & Elaboration: of marketing planning deliverables (automation, processes, planning, budgets, storyboards) and documentation (functional specifications, user manuals);

    Internal communication: Organize, participate and lead a monthly meeting with all stakeholders with the aim of adjusting the marketing plan and operational feedback;

    Growth strategy: Work in synergy with the marketing and category management team to identify new growth opportunities and ways in which to improve our presence in Africa through the campaigns promoted.   

Performance Analysis (Web & Finance) 
 
Coordinate department/vertical specific reporting that will feed the marketing efficiency plan; Present post-mortem campaign efficiency to Global Head of Marketing, country MD ́s and other stakeholders as required;

    Forecast, evaluate, measure and report on marketing effectiveness and ROI; report it on a weekly basis to MD’s, the Global Head of Marketing and other Marketing Heads.

Global Marketing Team Member & Support

    Actively anticipate to the definition of the Marketing plan;

    Participate and propose potential global marketing process & strategy improvements;

    Act as a senior marketing advisor and business partner to the Global Head of Marketing; MD ́s and other PMO’s;

    Coordinate with Global Head of Marketing by producing business analyses and benchmarks that will serve to propose tactical and strategic decisions for marketing planning. 

Key Performance Indicators 

    Business KPI ́s following latest BP monitoring marketing efficiency (Cost/revenue, Cost/PC1)

    % growth of free traffic share to support marketing efficiency

    A 360° marketing and campaign plan to support customer acquisition and retention

    New traffic sources identified supporting growth targets

Identifying and executing the potential of mobile, within the constraints of marketing efficiency Innovative ideas brought and implemented

Marketing contribution campaigns successfully implemented (from planning, to reporting)

Significant impact on customer experience (BR, CR, time spent, etc.) due to flawless execution of campaigns across channels (shared responsibility)

 Qualification & Experience
 
Bachelor's Degree and 8+ years digital marketing experience, preferably in the technology and/or marketing sector, agency experience is a plus.

5+ years of developing and executing successful online direct marketing programs (paid search, paid social, affiliate, display, mobile app)

High-growth, early-stage marketing experience with a proven track record of scaling spend without compromising efficiency

Digital marketing experience required including expertise in analytics, A/B and multivariate testing, LTV modelling, etc.
 
Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies required

Strong working knowledge of WordPress or related CMS, Google Analytics, Salesforce or related CRM, HubSpot or other marketing automation platform, and all social content platforms.

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